Digestive health
Acid Off
Alginate-based line for gastric reflux and heartburn. Made in Italy.
العربيةHealth · Nutraceuticals · Dermocosmetics
Science-based health and skin care, made for our region
Happy Face Trading is a Saudi company based in Riyadh. We develop, import and distribute trusted supplements and dermocosmetics, and bring them to patients through pharmacies, doctors and aesthetic clinics across the Kingdom.
0+
years of medical experience
Made in Europe
GCC exclusive
Our mission is simple: give people in Saudi Arabia access to effective, well-made health and skin products, and give healthcare professionals products they can recommend with confidence.
Our leadership brings more than 20 years of experience in the medical sector, and our team works with physicians, pharmacists and aesthetic clinics every week.
Nutraceuticals & OTC health
Clinically positioned supplements and medical devices for digestive and urinary health, sold through retail and chain pharmacies.
Dermocosmetics
Targeted skincare for acne, pigmentation, melasma and eczema, formulated with the needs of skin in our region in mind.
Aesthetic medicine
Products and solutions for aesthetic and dermatology clinics, backed by our group's investments in clinical AI and clinic operations.
Reaching pharmacies across the KingdomOne company,
four kinds of relationships
Pharmacies
Reliable supply, fair trade terms, in-store training and regular visits from our representatives.
Open a trade accountDoctors & clinics
Scientific product information, samples and direct support for dermatology, aesthetic and general practice.
Request a visitConsumers
Products you can find at your pharmacy, with clear guidance on what each one is for and how to use it.
Browse productsSuppliers & brands
International manufacturers looking for a committed partner to register and grow their brand in Saudi Arabia and the GCC.
Partner with usOur own brands,
built for this market
We own and manage private-label brands produced by European manufacturers, with formula exclusivity across the GCC. Our next lines are already in launch.
Urinary health
Utbest
D-mannose line for urinary tract comfort and prevention. Made in Italy.
Dermocosmetic · launching
Azolin
For acne, post-inflammatory hyperpigmentation and sensitive areas.
Dermocosmetic · launching
Azoram
For melasma, stubborn pigmentation and visible signs of ageing.
Dermocosmetic · launching
Eczaheal
Ectoin-based care for eczema and atopic dermatitis.
Open categories for new partners: dermocosmetics, women's health, paediatric supplements, and medical devices for aesthetic clinics.
What a supplier gets
from Happy Face
SFDA registration handled
We prepare and follow up product files with the Saudi Food & Drug Authority and handle Arabic labelling.
Medical field force
Representatives detail products to physicians and pharmacists, with visits verified by GPS in our own CRM.
Transparent reporting
Partners receive regular sell-in, sell-out and pharmacy-stock reporting from live field data.
Professional & consumer marketing
Dedicated channels for healthcare professionals and for consumers, with bilingual training and launch materials.
Brand protection
Exclusive, long-term relationships. We do not carry competing products in the same indication.
Gateway to the GCC
Saudi Arabia first, with exclusivity structures that extend to the wider Gulf market.
From first call
to market growth
A clear, staged process so both sides know what happens next.
01
Evaluation
We review your product, dossier and market fit, and share a market-entry view.
02
Agreement & registration
Exclusive distribution agreement, then SFDA registration and Arabic labelling.
03
Launch
Rep training, KOL engagement, pharmacy listing and clinic introductions.
04
Growth
Quarterly business reviews, forecasting and expansion into new regions and the GCC.
01
Evaluation
We review your product, dossier and market fit, and share a market-entry view.
02
Agreement & registration
Exclusive distribution agreement, then SFDA registration and Arabic labelling.
03
Launch
Rep training, KOL engagement, pharmacy listing and clinic introductions.
04
Growth
Quarterly business reviews, forecasting and expansion into new regions and the GCC.
Market coverage
Headquartered in Riyadh, reaching the Kingdom
Central · RiyadhWestern · Jeddah, MakkahEastern · via distribution partners
Independent & chain pharmaciesRetail
Dermatology & aesthetic clinicsProfessional
Hospitals & polyclinicsProfessional
E-commerce & socialConsumer
Part of Maarib Holding
Backed by a diversified healthcare group
Maarib Holding's companies span product distribution, a medical aesthetics complex, clinical AI for aesthetic dermatology, and clinic marketing technology. Partners benefit from direct access to clinics and to the data that drives prescribing decisions.
Contact
Let's bring your brand to Saudi Arabia
Send us your product catalogue, registration status in other markets, and the territories you are offering. We reply to every serious enquiry within two working days.
Executive Director
Dr. Mahsoub Shawqi
Business development email
Phone / WhatsApp
+966 54 860 4635
Address
Riyadh, Kingdom of Saudi Arabia